Marketing Analytics That Drive Better Decisions
You cannot improve what you do not measure. We implement analytics systems that show exactly what drives revenue, so you can make smarter marketing investments.
Why Most Businesses Make Bad Marketing Decisions
They lack the data to know what is working. They rely on gut feel instead of facts. They waste budget on channels that do not convert. They cannot connect marketing to revenue.
Tracking Vanity Metrics
Website visits. Social media followers. Page views. None of it matters if you do not know what drives revenue.
No Attribution Model
You do not know which channels generate clients. Which campaigns are profitable. Where to invest more or cut spending.
Data In Silos
Google Analytics here. CRM there. Ads platform somewhere else. No unified view of marketing performance.
The D.E.M.A.N.D. Method™ for Marketing Analytics
Discover
We identify your key business goals and the metrics that actually matter. Revenue. Customer lifetime value. Cost per acquisition. Conversion rates by channel.
Engineer
We implement comprehensive tracking infrastructure. Google Analytics 4. Call tracking. Form tracking. CRM integration. E-commerce tracking. Complete visibility into the customer journey.
Multiply
We build custom dashboards that show what matters. Real-time performance. Channel attribution. ROI by campaign. Lead quality metrics. All in one place.
Amplify
We identify high-performing channels and campaigns. What is driving revenue? What should you invest more in? Where are the opportunities?
Nurture
We analyze the entire funnel. Which channels drive the best leads? Where do prospects drop off? What nurture sequences convert best? We optimize the complete journey.
Deliver
We provide actionable insights and recommendations. Not just data. Clear insights that tell you exactly what to do next to improve performance.
Our Marketing Analytics Services
Analytics Setup & Configuration
- Google Analytics 4 implementation
- Conversion tracking setup
- Call tracking integration
- Form submission tracking
- E-commerce tracking
- Event tracking configuration
Attribution Modeling
- Multi-touch attribution setup
- Channel performance analysis
- Campaign ROI tracking
- Customer journey mapping
- Revenue attribution
- Lifetime value analysis
Custom Dashboards
- Real-time performance dashboards
- Executive summary reports
- Campaign performance tracking
- Lead quality dashboards
- Revenue attribution reports
- Custom KPI tracking
Data Analysis & Insights
- Monthly performance analysis
- Conversion funnel optimization
- A/B test analysis
- Audience segmentation
- Competitor benchmarking
- Actionable recommendations
Key Metrics We Track
Revenue Metrics
Total revenue, revenue by channel, customer lifetime value, average order value, and revenue growth trends.
Acquisition Metrics
Cost per lead, cost per acquisition, channel performance, campaign ROI, and conversion rates.
Engagement Metrics
Time on site, pages per session, bounce rate, scroll depth, and content engagement.
Conversion Metrics
Form submissions, call volume, appointment bookings, quote requests, and multi-touch conversions.
Retention Metrics
Customer retention rate, churn rate, repeat purchase rate, and customer satisfaction scores.
Attribution Metrics
First-touch attribution, last-touch attribution, multi-touch attribution, and assisted conversions.
What You Get
Complete Visibility
Know exactly what is driving revenue. Which channels work. Which campaigns convert. Where to invest more. Where to cut spending.
Actionable Insights
Not just data dumps. Clear insights and recommendations that tell you exactly what to do to improve performance.
Custom Dashboards
Real-time dashboards showing the metrics that matter to your business. No logging into multiple platforms. Everything in one place.
Data-Driven Decisions
Stop guessing. Start knowing. Make marketing decisions based on real data about what drives revenue for your business.
Frequently Asked Questions
What marketing metrics should my business track?
Focus on metrics that tie directly to revenue: cost per lead, lead-to-client conversion rate, customer acquisition cost, and lifetime value. We set up dashboards that show exactly what your marketing investment returns.
How do you track where leads come from?
We implement call tracking, form tracking, UTM parameters, and conversion attribution across all channels. You will know exactly which marketing efforts generate calls, form fills, and paying clients.
What analytics tools do you use?
We use Google Analytics, Google Search Console, call tracking platforms, and custom dashboards tailored to your business. Every tool is configured to track the metrics that matter for your specific goals.
How often do you provide analytics reports?
We provide monthly performance reports with key metrics, trends, and recommendations. You also get access to a real-time dashboard for on-demand reporting. Quarterly strategy reviews ensure we stay aligned with your goals.
Can analytics help me reduce wasted marketing spend?
Absolutely. Analytics reveals which channels and campaigns generate the best returns. We use this data to shift budget away from underperforming channels and double down on what works. Most clients reduce waste by 20 to 30 percent.
Still have questions?
Contact UsReady to Know What Drives Your Revenue?
Let's implement analytics systems that give you complete visibility into marketing performance. Book a free analytics audit and we will show you what is missing.