Google Search Ads Management
Google Search Ads put your business at the top of search results when prospects are actively looking for what you offer. When managed correctly, they drive predictable, qualified leads. When mismanaged, they drain your budget with zero return.
Why Search Ads Drive Results
People searching Google have intent. They're looking for a solution right now. Search ads capture that intent at the perfect moment and send ready-to-buy prospects to your business.
Immediate Visibility
SEO takes months. Search ads put you at the top of results immediately. Start driving leads while you build organic rankings.
High-Intent Traffic
Target keywords that indicate buying intent. "Emergency plumber" has more intent than "plumbing tips." We target what converts.
Measurable ROI
Every click, conversion, and dollar spent is tracked. Know exactly what you're getting for your ad spend.
Our Search Ads Management Process
Campaign Strategy & Setup
We analyze your business, competitors, and market to build campaigns targeting the keywords that drive revenue for your specific business.
Ad Copy That Converts
Compelling headlines. Clear value propositions. Strong calls-to-action. We test multiple ad variations to find what drives the most conversions.
Landing Page Optimization
Your ad sends traffic to pages designed to convert. Message match. Clear CTAs. Frictionless conversion process.
Bid Strategy Optimization
We manage bids to maximize conversions while controlling cost per lead. Automated bidding strategies that learn and improve over time.
Negative Keyword Management
Eliminate wasted spend on irrelevant searches. Continuous refinement to ensure your budget only goes toward qualified traffic.
Performance Tracking & Reporting
Clear monthly reports showing clicks, conversions, cost per lead, and ROI. Know exactly what you're getting for your investment.
Who This Is For
- Service businesses with high customer lifetime value
- Companies that need leads now, not in 6 months
- Businesses in competitive markets where SEO alone isn't enough
- Businesses with budget to invest in paid advertising
- Companies that can convert leads into profitable clients
- Businesses ready to scale lead generation predictably
Frequently Asked Questions
What are Google Search Ads?
Search ads appear at the top of Google results when someone searches for your services. You only pay when someone clicks your ad. They are the fastest way to get in front of customers actively looking for what you offer.
How much do Google Search Ads cost per click?
Cost per click varies by industry and competition. Local service businesses typically pay $2 to $15 per click, while competitive industries like legal or medical can range from $15 to $50 or more. We optimize bids to maximize your ROI.
How do you know which keywords to bid on?
We conduct thorough keyword research focusing on commercial intent. We target searches that indicate someone is ready to hire, not just browsing. We also build extensive negative keyword lists to eliminate wasted spend.
What is a good conversion rate for search ads?
The average conversion rate for search ads is 3 to 5 percent, but well-optimized campaigns often achieve 8 to 15 percent or higher. We continuously test ad copy, landing pages, and targeting to improve your conversion rate.
Can I pause or stop my ads at any time?
Yes. Google Ads can be paused or adjusted at any time. We manage your campaigns with full flexibility. If a campaign is underperforming, we pivot strategy immediately rather than waiting.
Still have questions?
Contact UsReady to Drive Qualified Leads?
Let's audit your current search ads performance (or lack thereof) and show you exactly how to maximize ROI.