Google Business Profile Optimization
Your Google Business Profile is the most powerful local marketing asset you have. When optimized correctly, it drives visibility, credibility, and consistent lead flow from high-intent local searches.
Why Your GBP Matters More Than You Think
87% of consumers use Google to evaluate local businesses. Your Google Business Profile appears in local search results, Google Maps, and the local map pack. If it's incomplete or unoptimized, you're losing leads to competitors every single day.
Map Pack Visibility
The local 3-pack appears above organic results. Ranking here means maximum visibility when customers are ready to buy.
Credibility Signals
Reviews, photos, posts, and Q&A build trust instantly. A complete profile signals professionalism and authority.
Direct Conversions
Prospects can call, message, or visit your website directly from your profile. Make it easy to do business with you.
What We Optimize
Category & Services Selection
We select primary and secondary categories strategically to maximize your visibility for the searches that drive revenue. Every service you offer gets properly listed and optimized.
Business Information
NAP consistency across all platforms. Hours of operation. Service areas. Attributes that help you rank. Every detail matters for local search visibility.
Photos & Visual Content
High-quality photos of your team, work, and location. Cover photos that convert. Regular photo updates to show activity and freshness.
Posts & Updates
Weekly Google Posts to keep your profile fresh and engaging. Promote offers, services, and company updates directly in search results.
Review Management
Strategic review generation process. Response templates for positive and negative reviews. Build a 5-star reputation that drives conversions.
Q&A Optimization
Proactively answer common questions prospects have. Control the narrative and eliminate friction in the buying process.
Who This Is For
- Service-based businesses targeting local customers
- Medical and healthcare practices
- Legal and professional services
- Home services companies (HVAC, plumbing, contractors)
- Real estate agents and teams
- Retail and brick-and-mortar businesses
- Restaurants and hospitality businesses
- Any business that depends on local visibility
Frequently Asked Questions
How do I claim my Google Business Profile?
You can claim your profile at business.google.com. Google will verify ownership via phone, postcard, or email. If the process is confusing or your listing has issues, we handle the entire setup and verification for you.
How often should I update my Google Business Profile?
At minimum, update your profile monthly with new photos, posts, and any changes to hours or services. Active profiles rank better. We recommend weekly updates for maximum visibility in local search.
Why is my Google Business Profile not showing up?
Common reasons include incomplete profile information, incorrect categories, lack of reviews, or suspension. We conduct a full diagnostic to identify the issue and implement the fix.
Do Google Business Profile posts help rankings?
Yes. Regular posts signal to Google that your business is active and engaged. Posts also appear directly in your profile and can influence customer decisions. We include post creation in our GBP management.
Can I manage multiple locations with Google Business Profile?
Yes. Google supports multi-location management. Each location needs its own optimized profile with unique content, photos, and reviews. We set up and manage multi-location profiles to ensure consistency.
Still have questions?
Contact UsReady to Dominate Local Search?
Let's audit your Google Business Profile and show you exactly what's holding you back from ranking in the map pack.