Local Keyword Research
Generic keyword targeting wastes time and money. We identify the exact search terms your ideal customers use when they're ready to buy, and build your local SEO strategy around those high-intent queries.
Why Local Keyword Research Matters
Most businesses target broad keywords with massive competition and low conversion rates. Local keyword research uncovers specific, location-based searches with buyer intent. These are the keywords that drive calls and revenue.
Buyer Intent
Someone searching "HVAC repair near me" is ready to hire. Someone searching "what is HVAC" is not. We target the searches that convert.
Lower Competition
Local keywords have less competition than national terms. Easier to rank, faster results, better ROI on your SEO investment.
Service Area Coverage
We identify keywords for every city and neighborhood you serve. Capture searches across your entire service area.
Our Research Process
Competitor Gap Analysis
We analyze what keywords your competitors rank for and identify opportunities they're missing. Find the gaps and exploit them.
Search Volume & Intent Mapping
Not all keywords are created equal. We prioritize keywords based on search volume, competition, and commercial intent.
Geographic Targeting
City-specific keywords. Neighborhood keywords. "Near me" variations. Cover every location-based search opportunity.
Service-Specific Keywords
Different services require different keyword strategies. We build keyword lists for each service you offer.
Question-Based Keywords
Capture "how to" and "why" searches that indicate research-phase prospects. Build authority and capture leads early.
Seasonal Opportunity Identification
Some searches spike at specific times of year. We identify seasonal trends so you can capitalize when demand is highest.
What You Get
Prioritized Keyword List
Organized by search volume, difficulty, and commercial intent. Know exactly which keywords to target first for maximum ROI.
Content Strategy Roadmap
We map keywords to pages on your site. Service pages. Location pages. Blog content. Complete content strategy based on keyword research.
Frequently Asked Questions
What is keyword research and why does it matter?
Keyword research identifies the exact phrases your potential customers type into Google when looking for your services. Targeting the right keywords means your business appears when buyers are ready to hire. Wrong keywords waste money.
How do you choose which keywords to target?
We analyze search volume, competition, commercial intent, and relevance to your business. We prioritize keywords that indicate buying intent over informational searches. The goal is traffic that converts into clients.
How many keywords should my business target?
A focused local business typically targets 20 to 50 primary keywords plus hundreds of long-tail variations. We organize them into topic clusters so every page on your site targets a specific search intent.
How often should keyword research be updated?
We recommend refreshing your keyword strategy every quarter. Search behavior changes seasonally, competitors shift their strategies, and new opportunities emerge. We monitor trends and adjust your targeting accordingly.
Can you do keyword research for multiple locations?
Yes. Local keyword research varies significantly by city and region. We create location-specific keyword maps for each service area to ensure you rank where your customers are actually searching.
Still have questions?
Contact UsStop Guessing What Keywords to Target
Get a data-driven keyword strategy that targets the searches your ideal customers actually use.